The Benefits of Using Subcategories With Visual Cues on Your Ecom Store

Show, don’t tell. That’s our motto when it comes to categories, specifically subcategories. REMEMBER: new site visitors won’t understand a brand’s jargon from the get-go. That’s why it’s important to provide visual cues, which create a connection between the type of product and its name. Plus, customers will know what’s in store BEFORE they click on the category. When customers know what they’re clicking on before committing to the click, they’re more likely to follow through. For example, Allbirds classifes their products by material. A new customer isn’t going to know what the phrase ‘Tree Runner’ means. They’ll be less likely to click due to the uncertainty. If Allbirds added visual cues to their subcategories, then the visitor would see that ‘Tree Runner’ is a type of shoe. If that’s what they’re shopping for, they will be more likely to click. Build Grow Scale provides ecom business owners with the resources and tools they need to skyrocket their businesses. Learn more about what we can personally provide for you: http://workwithbgs.com/?el=youtubevideo Timestamps: 0:00 Intro 1:36 Rabbit Hole Scenario 4:40 Prime Example of Visual Cues ▶️ 12 Shopify optimizations that ALWAYS WORK: https://www.youtube.com/watch?v=nKLx4aKSj6Y&list=PL9GDfURNj5k-miTZ1QUjty7GaBUoXGIrf&index=2 ▶️ $3,442,813 in 90 days on Shopify! How They did it: https://www.youtube.com/watch?v=Hu1kSrxSx88&list=PL9GDfURNj5k8YW4eTECX4mnQ3EiLt2D8m&index=2 ▶️ See more of these Shopify and e-Commerce store reviews: https://www.youtube.com/playlist?list=PL9GDfURNj5k9ACDKUMa1WPjpd0pV6vW-o ▶️ See more of these quick car talks with e-commerce strategies: https://www.youtube.com/playlist?list=PL9GDfURNj5k_ylGFbjOMxuBI5OwRjsLLn 📘Get A FREE Copy Of Tanner Larsson's Ecommerce Evolved Book Here: https://buildgrowscale.com/eebook ======================================= Be sure to SUBSCRIBE to our Channel for More Ecommerce Videos: http://buildgrowscale.com/ecomvideos ======================================= Build Grow Scale http://www.BuildGrowScale.com BGS Instagram: https://www.instagram.com/tanner.larsson/ BGS Facebook: https://www.facebook.com/BuildGrowScale Twitter: https://twitter.com/BuildGrowScale ======================================= #EcomSubcategories #VisualCues #Shopify #Ecommerce