Matthew Stafford | Ecommerce Revenue Optimization Expert | Partner at Build Grow Scale

eCommerce conversion rate optimization, eCommerce funnels, and conversion data are key to scaling online stores, and Matt Stafford’s journey shows how it all comes together. Before building Build Grow Scale, Matt spent over two decades in the commercial concrete industry, traveling most of the year and managing a large operation. The turning point came after discovering how people were building online businesses with far fewer resources and far more flexibility. Starting with platforms like Teespring and running ads on Facebook, Matt quickly saw what was possible. A small test campaign turned into over $100K in sales in less than a week. Within a few years, that momentum led to more than $15M in online sales and a full transition out of his previous business. But the bigger shift came after a major mistake. Moving from a simple website that converted well to a more complex one led to declining sales and lost revenue. That experience pushed Matt to focus on data, customer behavior, and how websites actually convert. Today, Matt Stafford is known for helping ecommerce brands identify what is happening on their site, improve conversion rates, and scale revenue without relying only on more traffic or ad spend. Learn how eCommerce conversion rate optimization can impact your business by visiting https://buildgrowscale.com/.