In this video, I’m sharing some big news: I’m launching Animal Training Fundamentals Plus (ATF Plus), a new YouTube membership designed to sit right in the middle between my free YouTube content and the full AnimalTrainingFundamentals.com platform. I’ve been thinking a lot about how weird and uncertain things can feel right now, and I wanted a learning option that meets people where they are—especially if you’re not quite ready for a bigger program with all the “whistles and bells,” but you still want to keep growing. With ATF Plus, I’m moving 50 of my most popular livestreams into the membership and making them ad-free. I’m also curating and organizing them more intentionally, so it’s easier to find what you need and follow a pathway that supports your learning—without the chaos that can happen on the free version of YouTube. You can still join livestreams live for free, and new livestreams will stay available for about two weeks before they move into the membership. I also compare the three learning pathways: the full Animal Training Fundamentals platform (most structured, credentials, community, events, and extensive searchable library), ATF Plus (affordable, curated premium livestream library), and the free YouTube preview (a great starting point with ad-supported content). My goal is the same across all of it: rigorous, evidence-based learning that helps you solve training challenges proactively and keep improving animal welfare.