In this livestream, I talk about integrity in our field and whether we’re actually showing up for each other—or slipping into a “gotcha” culture that rewards public shaming over professional growth. I use a viral “Coldplay kiss cam” moment as an example of how outrage can be sparked by a tiny slice of information, and why it’s so easy to be manipulated by partial context, algorithms, and off-the-cuff commentary. As behavior professionals, I think we have a responsibility to slow down, ask better questions, and distinguish between outrage that truly signals an ethical concern versus outrage that’s simply being fed to us. I also explore what reinforces destructive professional behavior: increased visibility, positioning as an authority, gaining market share, avoiding discomfort with new ideas, and elevating one’s status by devaluing others. I discuss how suppression of voices can show up in conferences and trade organizations through biased programming or unevenly applied policies—and why calling that out can be an act of professional integrity. My focus is on separating behaviors from people, separating a moment from a career, and choosing strategies that actually change outcomes: using formal accountability channels when appropriate, getting involved to improve systems, and becoming a louder, more credible voice by producing excellent work and evidence-based results.