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DUPE or not? L’Oreal Iron Sleek Coat vs Color WOW Dream Coat

118.8K views· 4,021 likes· 2:08· Jan 13, 2026

About This Video

In this video, I tested whether L’Oréal Iron Sleek Coat is actually the same thing as Color WOW Dream Coat—just cheaper. On paper, the claims are super similar: both are meant to give you smooth, sleek, frizz-free, humidity-proof results that last through multiple washes. But there are a few key differences, like Color WOW leaning hard into “super glossy” marketing, while L’Oréal isn’t making those same shine claims (at least not on their site right now). And for heat protection, Color WOW says it provides two out of three levels (without listing a max temp), while L’Oréal confirmed Iron Sleek protects up to 450°F. Then I got into the science-y part: both formulas use the same silicone, Polysilicone-29, which is known for frizz reduction, manageability, shine, faster drying, and improved water resistance for multiple washes. The rest of the ingredient lists aren’t identical—Color WOW adds another silicone for extra conditioning/detangling, and it’s fragrance-free, while L’Oréal has a soft floral scent that I genuinely love. In my side-by-side test (and a repeat test to account for my layers), both performed really well, especially in humidity. Bottom line: it’s not an exact replica, but the results are very comparable for less money.

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