Out of the countless new makeup products I tested in 2025, these are the 10 that actually impressed me—and trust me, I’m extremely picky. This year was honestly the hardest annual favorites list I’ve ever had to pull together because I felt like there was something I didn’t love about almost everything I tried. But these are the exceptions, and five of them are from the drugstore, which I love because you don’t always need to spend a ton to get something that performs. I’m breaking down what worked for my current skin (which is suddenly oilier than it’s been in my entire adult life—like high school oily). I talk through the products that genuinely help with oil control and all-day wear, plus the complexion staples that give that skin-perfecting, blurred look without feeling heavy. And because I’m always thinking about real-world wear, I share exactly how I use certain formulas—like my spot concealer technique for breakouts, what I pair together for the best longevity, and why some textures aren’t “cosmetically elegant” but still totally worth it for performance. If you want my honest favorites across primer, setting spray, foundation, concealer, bronzer, highlighter, powder, brows, mascara, and lip oil—this is the full lineup I reached for the most.