In this episode of The Future You, I’m getting really honest about the business mistakes that cost me time, energy, confidence—and over £30,000. Most people don’t fail because they’re lazy or because their idea is bad. They fail because they underestimate what it takes to become the person who can actually run a business. I’ve been an entrepreneur for over 8 years (and in beauty for 15+), and trust me… nothing prepares you for entrepreneurship. It will humble you fast. I break down the lessons I learned the hard way: expecting to know everything straight away, thinking launching is the finish line (it’s not), and switching my mindset from criticism to curiosity. I also talk about being too nice in business—letting things slide, not protecting my boundaries, and not having contracts in place (read the fine print, always). Then we get into hiring: creators often hire too late and burn out, or hire too fast from panic and end up paying for no results. My biggest takeaway? Work on your business, not just in it—delegate, set expectations, and remember: hire slow, fire fast. Finally, I share what surprised me most about physical products: the timelines, the legalities, the samples, the travel, the ghosting freelancers—the cost adds up so quickly. And if you’re stuck, I’m a big believer in investing in yourself (skills, therapy, coaching) because that’s where the real ROI is.