How to build your audience as a podcast guest with Christina Lenkowski [Ep. 37]

Today I’m excited to switch gears and talk about why podcast hosts can benefit from being guests on other podcasts. If even hearing that sentence gives you a bit of imposter syndrome, and you aren’t sure if you have enough expertise or experience to be a guest, my friend Christina Lenkowski is here to answer these three important questions: 1. Why is being a podcast guest a fundamentally different marketing strategy than social media or paid advertising? 2. Who is qualified to be a podcast guest? 3. What are some of the most common mistakes people make when it comes to pitching podcast hosts? Thinking about starting a podcast? Join our new free masterclass, How to Launch a Podcast in 60 Days Without Feeling Overwhelmed (https://witandwire.com/register) . I'll teach you how to cut your production time in half and start a high-quality podcast without any complicated tech or confusing editing tools. Save your spot at witandwire.com/register (https://my.captivate.fm/witandwire.com/register) Connect with Melissa: Instagram (https://instagram.com/witandwire)   | Pinterest (https://pinterest.com/witandwire) | Website (https://witandwire.com/)