Isabella from Isabella MG & Co is a Latina owned stationary business that specializes in colorful watercolor illustrations that celebrate her Latin heritage. A business that is authentic to her roots. She takes us through her journey as she pivots from a calligraphy service to a product based business. She teaches how to get wholesale opportunities, integrate your North Star with your art, and create a profitable and authentic business. CHAPTERS: 0:00 - Introduction 1:53 - Pivoting from a calligraphy service to product based business? 6:20 - How did you figure out what the market needed? 8:24 - Brand new Isabella MG Co Studio! 11:06 - Advertising your business and products 12:15 - Tips for beginners who want to host their first pop-up 16:02 - How do you ensure people stay in contact with you? 22:15 - Product development: DIY vs Professional 23:56 - Tips to get continuous wholesale orders 26:27 - Minimum order amount 28:46 - Tips for social media 33:41 - Integrating your Latin American heritage 36:13 - Favorite part of owning a stationery business 36:32 - Biggest challenges 37:00 - Advice to beginner Isabella 37:14 - What's next? CONNECT WITH ISABELLA https://www.instagram.com/isabellamg.co/ SHOP FROM ISABELLA https://isabellamg.com M E N T O R S H I P You can find out more about the program here: www.wandercrafter.com/craftacademy And apply to work with me here: www.wandercrafter.com/calendar FREE NICHE WORKSHEET + FREE MASTERCLASS: http://eepurl.com/gAuW79 FAVORITE ENGRAVING SUPPLIES https://www.amazon.com/shop/wandercra... HIRE ROSIE FOR LIVE EVENTS Website: www.wandercrafter.com/contact-us/ CONNECT WITH ROSIE ON INSTAGRAM! https://www.instagram.com/wandercrafter/ FAVORITE CRM: https://www.youtube.com/watch?v=Dy1lpcBhx-E&t=4s Get 20% off your first year of Honeybook! https://tinyurl.com/HoneybookRosie

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