How Susan Built a High-End Calligraphy Biz After 30 Years of Hobby Mode | Susan Houseman Designs

Susan’s story is the proof that it’s never too late to step into your full potential as a calligraphy business owner. 🙌 In this inspiring interview, you’ll hear how Susan went from scattered side-hustle energy to confidently landing premium brand gigs—including starring in a commercial for Louis XIII Cognac at the Wynn F1, and working with Dior, Mont Blanc, and more. We talk about: 💥 How she restarted her biz from scratch after relocating 📉 Why the business groups she joined didn’t “get it” 📈 What changed after she joined The Craft Academy 🎯 Her advice for calligraphers building in a new city or country If you’re feeling stuck, lost, or like it’s “too late” to turn your passion into a profitable business… this is your sign. ✨ 📞 Ready to build your dream biz like Susan? https://www.wandercrafter.com/apply ⏳ Doors close Nov 7, 2025! WANT PERSONALIZED TIPS TO BUILD YOUR CALLIGRAPHY BIZ? TAKE THE FREE CALLIGRAPHY BIZ QUIZ! http://www.wandercrafter.com/quiz FAVORITE ENGRAVING SUPPLIES https://www.amazon.com/shop/wandercrafter/list/H1P44XB93Q5Y?ref_=cm_sw_r_cp_ud_aipsflist_aipsfwandercrafter_9CTRM2W6VYH5MZHVN3C1 M E N T O R S H I P You can find out more about the program here: https://www.wandercrafter.com/craftacademy And apply to work with me here: http://www.wandercrafter.com/apply HIRE ROSIE FOR LIVE EVENTS Website: http://www.wandercrafter.com/contact-us/ CONNECT WITH ROSIE ON INSTAGRAM! http://www.instagram.com/wandercrafter TIMELINE 00:00 - Intro 03:07 - How did you get into calligraphy and starting the business? 05:48 - Restarting your business and vision 09:17 - How did you find out about The Craft Academy? 13:39 - First year in TCA 19:19 - Moving to Las Vegas and time it took to rebuild 30:14 - commercial for Louis XIII Cognac at the Wynn F1 39:59 - Tactical advice 40:42 - Investing in yourself 41:55 - Advice for Newbie Susan 42:23 - Where can people find you and connect with you?