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How to Stand Out in a Crowded Calligraphy Market & Glossier Engraving Tutorial

1.4K views· 86 likes· 6:53· Jun 10, 2025

🛍️ Products Mentioned (6)

Free Masterclass - Build a Purposeful and Profitable Calligraphy Business 👉 https://bit.ly/3HdiT15 Think the calligraphy market is too saturated to stand out? Think again. In this video, I’m hand-engraving a Glossier fragrance bottle (yes, the vibes are immaculate) while sharing 3 powerful ways to make your calligraphy brand unforgettable — even in a crowded space. You’ll learn: ✨ How to engrave on glass (step-by-step tutorial) ✨ The real reason most calligraphers blend in ✨ 3 strategies to build a scroll-stopping, client-booking brand Whether you're a beginner calligrapher or ready to turn your skills into a business — this one's for you. 🖋️ Transform your biz with The Craft Academy! https://bit.ly/4f8tRS7 WANT PERSONALIZED TIPS TO BUILD YOUR CALLIGRAPHY BIZ? TAKE THE FREE CALLIGRAPHY BIZ QUIZ! https://wandercrafter.com/quiz/ CHAPTERS: 00:00 - Introduction 00:58 - Engraving the Glossier Fragrance Bottle Setup 01:35 - Engraving Basics 02:33 - Engraving Refinement 03:03 - Applying Rub-n-Buff 03:57 - Complete Glossier Fragrance Bottle Engraving 04:14 - Behind-the-Scenes at the Glossier Store 04:46 - Business Coaching & Branding Tips 04:50 - Tip 1 – Develop a Signature Style 05:25 - Tip 2 – Positioning 05:57 - Tip 3 – Show Transformation M E N T O R S H I P You can find out more about the program here: www.wandercrafter.com/craftacademy FAVORITE ENGRAVING SUPPLIES https://www.amazon.com/shop/wandercra... HIRE ROSIE FOR LIVE EVENTS Website: http://www.wandercrafter.com/contact-us/ CONNECT WITH ROSIE ON INSTAGRAM! https://www.instagram.com/wandercrafter/ FAVORITE CRM: Get 30% off Honeybook! https://share.honeybook.com/wandercrafter Honeybook Tutorial: https://www.youtube.com/watch?v=Dy1lpcBhx-E&t=4s

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