How This Introvert Transformed From Trader Joe's Artist to Fendi Luxury Calligrapher - Hannah Choi

Prior to The Craft Academy, Hannah Choi was struggling in her calligraphy business while working as a Trader Joe's lettering artist. For years, her business remained stagnant. She held herself back and dreamt about working with the food and event industry, but didn't know where to start. However, after investing in The Craft Academy, her business course changed dramatically and she is now thriving as a luxury calligrapher! Since our interview in June 2022, Hannah has worked for Fendi, David Yurman, Cadillac, Jo Malone, and more! CHAPTERS: 0:00 - Introduction 0:50 - Intro to Hannah 1:14 - Working for others 2:20 - Embracing her calligraphy style (italic calligraphy!) 4:00 - Choi Calligraphy prior to TCA & mental blocks 8:30 - What did you try to build your biz? 11:30 - Overcoming mental blocks & imposter syndrome 14:00 - Confidence improvement 15:07- Future of Choi Calligraphy 17:20 - Advice for new calligraphy business owners WANT PERSONALIZED TIPS TO BUILD YOUR CALLIGRAPHY BIZ? TAKE THE FREE CALLIGRAPHY BIZ QUIZ! www.wandercrafter.com/quiz M E N T O R S H I P You can find out more about the program here: www.wandercrafter.com/craftacademy And apply to work with me here: www.wandercrafter.com/apply FREE NICHE WORKSHEET + FREE MASTERCLASS: http://eepurl.com/gAuW79 FAVORITE ENGRAVING SUPPLIES https://www.amazon.com/shop/wandercra... HIRE ROSIE FOR LIVE EVENTS Website: www.wandercrafter.com/contact-us/ CONNECT WITH ROSIE ON INSTAGRAM! https://www.instagram.com/wandercrafter/