How This Architect Built a Thriving Calligraphy Business | Lili’s Lettering Biz Glow-Up

From $200 Hobby to Dream Clients: Lili's Calligraphy Business Glow-Up ✨ Before The Craft Academy, Lili from Lillies and Quills was juggling a full-time architecture job, family life, and squeezing in calligraphy on the side—treating it like a hobby, even though her heart wanted so much more. Her average income? $200–$300 a month. Her projects? Cricut shirts, random signage, and anything she could get her hands on. But the vision in her head—being taken seriously, doing luxury work, and growing a real business—just didn’t match her reality... ✨ Fast forward to today, and Lili has worked with Diptyque and Southwest Airlines (yes, really!), sells high-end in-studio commissions, does live engraving events, and has 5x’d her revenue. She credits The Craft Academy for giving her the tools, mindset, and community she needed to stop self-sabotaging and start owning her brilliance. This isn’t just a course—it’s a total transformation. 💬 “Other courses fade. TCA is for life. The community is there for you every step of the way.” – Lili READY TO BET ON YOURSELF?? JOIN TCA TODAY! www.wandercrafter.com/apply WANT PERSONALIZED TIPS TO BUILD YOUR CALLIGRAPHY BIZ? TAKE THE FREE CALLIGRAPHY BIZ QUIZ! www.wandercrafter.com/quiz CHAPTERS: 0:00 - Introduction 02:32 - Calligraphy entrepreneur journey 05:34 - TCA Transformation & North Star 09:53 - Betting on yourself 11:58 - Lillies & Quills today 15:00 - Income transformation 18:14 - Tactical Tips 20:27 - Transition to full-time entrepreneurship 22:15 - Biz advice CONNECT WITH Lili! Instagram: https://www.instagram.com/lilliesandquills Website: TBA M E N T O R S H I P You can find out more about the program here: www.wandercrafter.com/craftacademy FAVORITE ENGRAVING SUPPLIES https://www.amazon.com/shop/wandercra... HIRE ROSIE FOR LIVE EVENTS Website: www.wandercrafter.com/contact-us/ CONNECT WITH ROSIE ON INSTAGRAM! https://www.instagram.com/wandercrafter/ FAVORITE CRM: Get 30% off Honeybook! https://share.honeybook.com/wandercrafter Honeybook Tutorial: https://www.youtube.com/watch?v=Dy1lpcBhx-E&t=4s