People have called me corny, cringe, even crazy—especially when I decided to hit pause on directing work and go all-in on building Prism Lens Effects with Tom. I’m talking 7–8 years ago, when we were trying to create the world’s first mountable prism and a lot of industry friends and colleagues genuinely thought it was dumb. And once you start putting yourself out there online, you’re going to hear it even louder—mean comments from strangers, and sometimes people you actually know. But here’s the point of this whole rant: don’t let anyone convince you your ideas and dreams are stupid. We’ve crossed 100,000 orders, and our products are being used to create the in-camera practical effects you’re seeing on major TV shows and movies. It’s honestly surreal watching something and having that “Leonardo DiCaprio pointing at the TV” moment because I recognize the look. The biggest takeaway is this: unwavering faith has to come from real love for the thing—not chasing money or fame. Every time I’ve tried to do something just because it seemed like a “gap in the market,” it failed. The stuff that worked—music videos, YouTube, Tropic Colour, Prism, studios—came from obsession and genuinely wanting it. If you love it, believe in it, and it fulfills you, ignore the doubters and keep going.