Stop Guessing Your Google Ads Budget Now! (Your 2025 Google Ads Budget Guide)

How Much Should You REALLY Spend on Google Ads? Still picking your Google Ads budget out of thin air? That’s a mistake. In this video, I’ll show you exactly how to budget smarter from your very first campaign to scaling past $10k/month. We’ll go beyond guesswork and dive into how to align your ad spend with contribution margin, customer acquisition cost (CAC), and lifetime value (LTV). I’ll walk you through the 90-day game plan we use for every new Google Ads account, how we use Keyword Planner to set realistic expectations, and the exact calculator we use to determine scalable ad budgets based on profit from returning customers. Whether you're new to Google Ads or already scaling your e-commerce business, this video will give you the mental model and tools to spend confidently and profitably. New here? I’m Daniel Budai, your e-commerce friend and the founder of Budai Media, an e-commerce agency that has helped 200+ 7-8 figure e-commerce brands set up their email marketing and generate over $100M in additional revenue over the last few years. Visit Budai Media to learn more about us: https://thebudaimedia.com/ 📌Timecodes 0:00 – Introduction 2:00 – Your First 90-Day with Google Ads 7:00 – New Accounts: Keyword Costs & CPC Reality 11:25 – Scaling Accounts: Budgeting with Contribution Margin 15:45 – Wrap-Up 17:20 – Outro 🔔Thanks for watching! If you find this video helpful please like, and comment to help our channel grow. Also make sure to hit that subscribe button, and ring the notification bell next to it to be the first to know about my latest videos! ⭐Download the resources mentioned in this video: Keyword planner: https://docs.google.com/spreadsheets/d/1_90B5WJ6nqVjsRakkXZZrEoMmOamZOL77ims-VjE3rE/edit?usp=sharing CAC Funding Calculator: https://docs.google.com/spreadsheets/d/1easrfATbVwbU34U3aODLgQkS77Hf79vo7YKLT0BdnXs/edit?usp=sharing Google Ads Audit Cheatsheet: https://thebudaimedia.com/your-epic-google-ads-checklist/ 👥 Special Offer: Got an e-commerce business making over $100,000 a month? Book a free consultation with me to boost your email strategy: https://calendly.com/budaimedia/strategy-call-with-daniel