How to Forecast Your Google Ads ROI (2025 Tutorial)

How much ROI will this Google Ads campaign generate for me? This is one of the most common questions I hear from e-commerce brand owners and managers. Google does offer a forecasting tool to estimate ROI, but unfortunately it’s not very reliable. That’s why my team and I use our own method, which I’ll share with you in this video. I’ll show you how to use basic math and the data you already have to forecast your ROI more accurately and make smarter decisions for your Google Ads campaigns. Scroll down to the end of this description to get the template I’ve used in this video. Check out the full Google Ads mini-course: https://www.youtube.com/watch?v=vI0_tyAp 📌 Timecodes 00:00 - Introduction 01:04 - Our Method for Forecasting ROI from Google Ads 02:29 - Creating Realistic, Pessimistic, and Optimistic Forecasts 05:04 - Forecasting ROI for Performance Max Campaigns 06:06 - Wrap-Up and Key Takeaways 🔔 If you found this video helpful, make sure to like, comment, and subscribe! Don’t forget to hit the notification bell to stay updated with my latest videos on e-commerce marketing and ad strategies. Leave a comment below if you have any questions about Google Ads. 🔗Resources mentioned in this video: 👉Forecast sheet shared in this video: https://docs.google.com/spreadsheets/d/1ZnWZSEEnCrTBlfENIfZEKwKI58ISqs7d/edit?gid=48932822#gid=48932822 👉Forecast sheet template: https://docs.google.com/spreadsheets/d/1_90B5WJ6nqVjsRakkXZZrEoMmOamZOL77ims-VjE3rE/edit?gid=0#gid=0 Click on the link below to visit Budai Media: https://thebudaimedia.com/ 👥 Special Offer: Got an e-commerce business making over $100k a month? Book a free consultation with me to get a free 1 hour audit of your ecommerce marketing strategy and boost your revenue: https://calendly.com/budaimedia/strategy-call-with-daniel 📘 Free Guide to Our Top 100 Email Campaigns: https://thebudaimedia.com/top100-emails