Google IO 2025 Keynote | Vidhya Srinivasan Demo, Google’s advertising and commerce VP

Vidhya Srinivasan, a key leader in Google’s advertising and commerce division, presented at Google I/O 2025, held on May 20-21, 2025, in Mountain View, California. Her talk centered on integrating artificial intelligence into Google Search to enhance the shopping experience, particularly through a new virtual try-on feature. This feature allows users to see how clothes would look on their own bodies, leveraging AI to simulate fabric behavior, and includes a seamless purchase process via Google’s agentic checkout feature. Follow us on Social Media: Twitter / X https://x.com/Techusiness Threads https://www.threads.net/@techusiness Instagram https://www.instagram.com/techusiness/ TikTok https://www.tiktok.com/@techusiness LinkedIn https://www.linkedin.com/company/techusiness/ Contact Info Email techusiness@gmail.com