CES 2026 | Samsung The First Look 2026

Samsung's "The First Look 2026" event, an exclusive pre-CES showcase, took place on Sunday, January 4, 2026, at 7:00 p.m. PT (with some coverage noting a live stream starting around that time), in the Latour Ballroom at Wynn Las Vegas, Nevada. This invitation-only press conference, held two days before CES officially opened on January 6, served as Samsung's kickoff to the show and set the stage for its CES presence. The event was hosted by executives including TM Roh (CEO and Head of Device eXperience Division), SW Yong (President and Head of Visual Display Business), and Cheolgi Kim (EVP and Head of Digital Appliance Business), who delivered a unified "one Samsung" vision. The central theme was “Your Companion to AI Living” — positioning Samsung as a trusted partner that embeds AI across its ecosystem to enhance daily joy, convenience, health, and safety. Samsung described AI not as a feature but as its core philosophy, connecting R&D, product development, operations, and user experiences. The event blended keynote-style presentations with immersive exhibition zones (Entertainment Companion, Home Companion, and Care Companion) to demonstrate AI-driven products and experiences. Key Highlights and Announcements AI Vision and Philosophy: Samsung emphasized AI as a seamless companion for everyday life, integrating across TVs, appliances, mobiles, and wearables. It highlighted how AI enhances enjoyment (e.g., entertainment), convenience (e.g., home management), and care (e.g., health/safety monitoring). TV Innovations: Unveiled the industry's first full lineup of AI TVs for 2026, redefining television. A standout was the 130-inch Micro RGB TV (winner of CES 2026 Best of Innovation and Innovation Awards), delivering cinema-quality immersion with HDR10+ Advanced, Eclipsa Audio, and Vision AI Companion (hands-free interaction, predictive suggestions, recipe ideas from shows, selective muting). The lineup features 7 years of Tizen OS updates for TVs and appliances released since 2014. Home and Appliance AI: Showcased upgrades to Family Hub refrigerators (10 CES Innovation Awards), with AI-powered features like food recognition, label reading via Google Gemini, FoodNote tracking habits, and proactive shopping lists. Demonstrated Companion Care experiences (CES Innovation Award winner) for mental, digestive, and musculoskeletal health via Samsung Health. Partnerships like with HSB for insurance premium reductions using SmartThings alerts (e.g., water leaks) were highlighted. Galaxy Z TriFold: A major hands-on reveal of the Galaxy Z TriFold (limited Korea launch in December 2025; U.S. release pending). This brochure-style tri-fold phone offers a large tablet-like inner display that folds twice for pocketability, serving as a central hub connecting mobiles, wearables, and home devices in the Care Companion zone. Other Teases: Music Studio speakers, expanded Micro RGB TV series, and AI ecosystem integrations for proactive, understanding devices (e.g., detecting malfunctions, adjusting environments). The event positioned Samsung as a leader in AI-infused consumer tech for 2026, with an exclusive exhibition at Wynn Las Vegas open through January 7. It generated significant buzz for its practical AI applications over hype, with the Galaxy Z TriFold and Micro RGB TV as standout demos. The full keynote replay is available on Samsung's YouTube channel, and highlights are covered on Samsung Global Newsroom and CES platforms. This preview set the tone for Samsung's broader CES 2026 presence, focusing on AI as a companion for modern living. Subscribe: https://www.youtube.com/@techusiness Follow us on Social Media: Twitter / X https://x.com/Techusiness Threads https://www.threads.net/@techusiness Instagram https://www.instagram.com/techusiness/ TikTok https://www.tiktok.com/@techusiness LinkedIn https://www.linkedin.com/company/techusiness/ Contact Info Email techusiness@gmail.com