In this video I share my real-world impressions of the 2023 Giant Reign Advanced Pro after owning it for about two months here in New Zealand. I’m not just looking at it on a stand—I’m talking about how it actually rides and why it’s been such a solid all-rounder for me. The big takeaway is how adaptable this bike feels across different terrain, which is exactly what I want when I’m bouncing between proper trail days, steeper lines, and whatever random missions pop up. I break down what’s stood out to me so far, what I’m impressed by, and why the Reign has surprised me with how easily it can be set up to suit different riding styles. If you’re wondering whether this platform makes sense as a do-it-all enduro rig, I give you my honest take from time on the bike—not just spec-sheet hype. I also shout out my local shop, Cycle Obsession, and I’m keen to hear what you want to see next with this build—rides, changes, or longer-term updates.