In this video, I compare Kajabi vs Thinkific side by side based on what I’ve actually been doing over the past few months: building and selling courses inside both platforms. The big headline is simple—Kajabi is an all-in-one business platform, while Thinkific is a course-first solution. I walk through templates and page design, course creation, marketing/automation, integrations, ease of use, pricing, transaction fees, and support, so you can pick the right tool for how you sell. On design, Kajabi gives you more polished, high-end templates and (importantly) better control—especially for mobile. Thinkific’s pages look clean, but I find mobile customization pretty limiting. For course building, Thinkific shines with more advanced quizzes/assignments, SCORM compliance, and built-in reviews/testimonials. Kajabi’s course experience feels more premium with progress tracking, gamification, an AI assistant (Emma), live coaching built in, and a student mobile app. Where Kajabi really dominates is marketing: built-in email marketing (including broadcasts/newsletters), automations, funnels, affiliate tools, upsells/order bumps, and abandoned cart—so you don’t need to bolt on extra tools. My personal pick is Kajabi if you want the full business system and plan to scale; Thinkific makes sense if you’re laser-focused on course delivery and budget.