Over the last three years, my team and I have tested identity theft protection services across the market, and in this video I take an honest look at Norton LifeLock. They’re not a scam, and they do what they say they’ll do—but once you dig past the marketing, the plan structure gets frustrating fast. I break down what you actually get with Standard, Advantage, and Ultimate Plus, and why the lower-tier plans leave gaps that I consider dangerous if you’re serious about protecting your identity. The biggest issue is credit monitoring: LifeLock’s Standard and Advantage only monitor one of the three major bureaus. I compare that to locking only one of three front doors—you’re still exposed. I also explain how their “up to $3 million” insurance works in the fine print (it’s split into buckets like stolen funds, legal fees, and lost wages), and what their data broker removal really looks like, including the limitation of working from a list of 19 sites and the reality that data removal is basically whack-a-mole. My bottom line: if you’re choosing LifeLock, it’s Ultimate Plus or bust—but even then, Aura is still my #1 because it gives better protection at every price point and makes setup and family coverage simpler.