Before you spend any of your hard-earned money on Incogni, I break down five things you need to know—what it is, how it works, what it does well, and where the trade-offs are. Incogni was built by the Surfshark team (now under the broader NordVPN family), and it’s a specialist: it focuses on one job only—getting your personal info removed from data broker sites. In my testing, one account had 84 removal requests sent within 10 minutes, first removals tend to show up around the two-week mark, and Incogni keeps re-sending requests every 10 days until each one resolves. I also explain why Incogni is the “volume player” in 2026: it monitors 420+ data brokers across people search, marketing, recruitment, risk mitigation, and financial categories, and it can request suppression (to help prevent re-listing). The big upside is cost per removal—my testing averaged around 200 removals per account, which is hard to beat at this price point—plus speed, international availability (US, Canada, UK, EU, and more), and 24/7 support. The trade-off is trust: it’s automated, with no human verification or screenshots, so you can’t independently confirm every single removal is truly “you.” My verdict: I absolutely recommend it as an add-on if you already have identity theft protection and want maximum data broker coverage fast and cheap—especially if you’re outside the US/Canada or in a high-risk situation like doxxing or harassment.