Lisett Luik - If You Never Feel Like an Impostor, Are You Even a Founder? │ sTARTUp Day 2023

Lisett Luik (Co-Founder of Arbonics)- If You Never Feel Like an Impostor, Are You Even a Founder? If you’ve ever considered founding a company, but doubted yourself, you’ve probably heard some variant of this from family and friends: “Don’t worry, you can do it!“, ""Just believe in yourself!”. I’m here to tell you they are all lying (out of love, no doubt). It’s quite likely you can’t, in fact, “just do it” (whatever that is). Not *yet*, at least. But that is no reason not to jump in and learn. Or in other words - we’re all impostors, more or less, so let’s talk through how to cope with it. _____________ Lisett Luik is the co-founder of Arbonics, a climate-tech company helping European landowners store more carbon and protect biodiversity. Before Arbonics, Lisett ran ops for a D2C company backed by Index Ventures, helped American Express acquire startups as part of the strategy team, and invested in tech companies with Plural’s Taavet Hinrikus and Sten Tamkivi. sTARTUp Day is the biggest business festival in the Baltics, bringing together over 4000 startup-minded people to celebrate entrepreneurship in the smart city of Tartu. It’s a three-day festival with a marvelous stage program, effective matchmaking, hands-on seminars, an exhibition area full of innovation, and vibrant side events. Starlight stage 17.03.2023 Learn more: www.startupday.ee