Ketly Freirik & Kärri Brewster-Palts - The Power of Owning Our Digital Identities │ sTARTUp Day 2023

The Power of Owning Our Digital Identities How will consumer behavior change when their data becomes a functional part of their digital identity? How can they utilise and monetise it across applications (such as ecom, banking, social, and the metaverse)? What will be the effect on lifecycle, loyalty, and reward models, and how can all of that be leveraged for a net positive future? _____________ sTARTUp Day is the biggest business festival in the Baltics, bringing together over 4000 startup-minded people to celebrate entrepreneurship in the smart city of Tartu. It’s a three-day festival with a marvelous stage program, effective matchmaking, hands-on seminars, an exhibition area full of innovation, and vibrant side events. Kärri Brewster-Palts: Having re-discovered her conscience after spending her early career convincing people to buy more, she is focused on mobilising the global consumer to increase climate-positive behaviour by integrating individual impact into user-governed identities. Ketly Freirik is turning individual climate-positive behaviour into functional and value-generating on-chain impact identities by integrating years of experience gained from building consumer fintech solutions. Insight stage 16.03.2023 Learn more: www.startupday.ee