Vuori Snow, Patagonia’s Paradox & Goodbye Gorewear

Today on the show Colin, Eoin, and Producer Dave return with a full-tilt breakdown of the outdoor industry’s latest developments. From trade show energy to tariff fallout to brands making questionable product choices. On The Docket! • Functional Fabric Fair Recap: Dave reports from Portland with notes on increased exhibitor energy, better layouts, stronger innovation hubs, and heritage insulation brands making a comeback. • Tariff Watch 2025 (DUN-DUN!): New China tariff adjustments, South American deals, and what they actually mean for outdoor brands. Astral, Osprey, and Terramar are already making painful adjustments. • Patagonia’s First Impact Report: Transparency, paradox, and the “greener than thou” crowd. • Vuori Snow Is… a Thing: A new winter sports line with a clunky launch video. Can Vuori make the jump from soft gymwear to genuine snow apparel? • RIP Gorewear (1985–2025): Gore is shutting down its cycling/run brand after 40 years. • Lightning Round: ON’s tariff-proof sales surge, the secondhand market grows, and Fleet Feet’s big Adidas partnership For The Parting Shot presented by Garage Grown Gear, Sorel released a new brand video and Colin would like to see prAna get some Columbia portfolio love. Thanks for listening! The Rock Fight is a production of Rock Fight (https://my.captivate.fm/rockfight.co) , LLC. Sign up for NEWS FROM THE FRONT, Rock Fight's semi-weekly newsletter by heading to www.rockfight.co and clicking Join The Mailing List. Please follow and subscribe to The Rock Fight and give us a 5 star rating and a written review wherever you get your podcasts. Want to pick a fight with The Rock Fight? Send your feedback, questions, and comments to myrockfight@gmail.com (mailto:myrockfight@gmail.com) .