Tradeshow News Recap + America's Next Top Trail Running Brand!

Today on The Rock Fight, Colin, Eoin Comerford, and Producer Dave put three buzzworthy trail running brands to the test in the first-ever America’s Next Top Trail Running Brand showdown. Focusing on Brand Position, Retail Appeal, and wear test performance, the trio have a look at Speedland, Norda, and Mount to Coast to crown one who will move on to the next round (provided there will be a next round). But before the big shoe showdown, they have a look at a couple of stories that have come out of the outdoor trade show scene: • OIA and Switchback’s deeper partnership (and what it means for Outdoor Retailer) • The new Cascade Summit trade show launching in Portland in 2026 • Next Adventure LIVES! • Nike vs. Adidas: Can Adi take down the top dog? Lastly for The Parting Shot presented by Garage Grown Gear (https://www.garagegrowngear.com/) , Colin uses history as a bucket of cold water for all of the people out there who think that trail running is the next big mainstream sport. Thanks for listening! The Rock Fight is a production of Rock Fight (https://my.captivate.fm/rockfight.co) , LLC. Sign up for NEWS FROM THE FRONT, Rock Fight's semi-weekly newsletter by heading to www.rockfight.co and clicking Join The Mailing List. Please follow and subscribe to The Rock Fight and give us a 5 star rating and a written review wherever you get your podcasts. Want to pick a fight with The Rock Fight? Send your feedback, questions, and comments to myrockfight@gmail.com (mailto:myrockfight@gmail.com) .