Speedland’s Billboard Play: Bold Move or Big Mistake?

Today on The Rock Fight we debut The Brief! The Brief is a look at the brand and creative efforts of the outdoor industry as broken down by our brand and creative expert, Producer Dave. A few weeks back Producer Dave noticed some billboards popping up in his hometown of Portland, OR for running shoe upstart Speedland. Today we take a deep dive into the creative of the Speedland campaign and determine if billboards were a good idea at all to support that campaign. We end with Produce Dave debuting The Brief Final Assessment where he scores the efforts of Speedland's campaign out of a possible 50 points! Would you like your brand or marketing campaign to be broken down on a future edition of The Brief? Drop us a line at myrockfight@gmail.com. Thanks for listening! The Rock Fight is a production of Rock Fight (https://my.captivate.fm/rockfight.co) , LLC. Sign up for NEWS FROM THE FRONT, Rock Fight's semi-weekly newsletter by heading to www.rockfight.co and clicking Join The Mailing List. Please follow and subscribe to The Rock Fight and give us a 5 star rating and a written review wherever you get your podcasts. Want to pick a fight with The Rock Fight? Send your feedback, questions, and comments to myrockfight@gmail.com (mailto:myrockfight@gmail.com) .