Preseason vs ASAP Orders: Who Holds The Risk? Plus: Redefining The Zombie Brand!

Today on the show Colin convenes with The Monday Boys (outdoor industry insider Eoin Comerford and brand/creative expert Producer Dave) to run through the following headlines to come out of the outdoor industry: • Mailbag! A listener looks back on one of the OG (https://www.sneakerfiles.com/nike/nike-running/nike-lava-dome/) low top hikers. (05:23) • Consumer sentiment is on the decline (https://sgbonline.com/consumer-sentiment-falls-as-inflation-expectations-surge/) . What does this actually mean for the outdoor industry? (09:57) • Gravel Running Mania! Salomon has added gravel (https://sgbonline.com/exec-inside-the-salomon-q2-footwear-business-brand-eyes-u-s-run-specialty/) as a category on their website. Is that the first domino to fall that leads to gravel becoming a full time shoe wall category? (17:52) • Big week for Vans. First they unveil the objectively terrible 'Future Clog (https://www.instagram.com/p/DNh00EAutvP/?img_index=2&igsh=dGlyaGE2cWVpcWpm) ' while prognosticators ponder if vulcanized rubber sneakers are poised (https://wwd.com/footwear-news/shoe-trends/skate-vulcanized-sneaker-trend-comeback-1238060539/) for a comeback. (23:17) • The Rock Fight Lightning Round! This weeks topics: Angler Core! (https://www.theguardian.com/fashion/2025/jul/08/the-fisherman-aesthetic-anglercore-is-everywhere-but-does-it-suit-me) Alcohol Consumption! (https://athletechnews.com/us-alcohol-consumption-hits-record-low-amid-wellness-shift/?utm_source=brevo&utm_campaign=OSW%20Tuesday%208192025&utm_medium=email) Inactivity! (https://sgbonline.com/sfia-participation-survey-shows-inactivity-increases-slightly/) (28:35) • According to The Rock Fight's consigliere (https://www.linkedin.com/posts/eoincomerford_%F0%9D%90%80%F0%9D%90%AB%F0%9D%90%9E-%F0%9D%90%8F%F0%9D%90%AB%F0%9D%90%9E-%F0%9D%90%AC%F0%9D%90%9E%F0%9D%90%9A%F0%9D%90%AC%F0%9D%90%A8%F0%9D%90%A7-%F0%9D%90%8E%F0%9D%90%AB%F0%9D%90%9D%F0%9D%90%9E%F0%9D%90%AB%F0%9D%90%AC-%F0%9D%90%86%F0%9D%90%9E%F0%9D%90%AD%F0%9D%90%AD%F0%9D%90%A2%F0%9D%90%A7%F0%9D%90%A0-activity-7363917734750892032-r9RR?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAGREFYBnD2ac5lRorDI-DuiRW4bd2gTldE) , retailers are being conservative heading into the F26 selling season. What's going on out there? (32:20) Lastly for The Parting Shot Eoin takes over and creates his own 1990's playlist. (43:58) Thanks for listening! The Rock Fight is a production of Rock Fight (https://my.captivate.fm/rockfight.co) , LLC. Sign up for NEWS FROM THE FRONT, Rock Fight's semi-weekly newsletter by heading to www.rockfight.co and clicking Join The Mailing List. Please follow and subscribe to The Rock Fight and give us a 5 star rating and a written review wherever you get your podcasts. Want to pick a fight with The Rock Fight? Send your feedback, questions, and comments to myrockfight@gmail.com (mailto:myrockfight@gmail.com) .