Nike Eyes Trail Running & Sierra Steals the Suburbs

Today on The Rock Fight, Colin, Eoin Comerford, and Producer Dave break down two major outdoor-industry storylines: Nike’s push into trail running and Sierra’s rapid suburban takeover. Plus listener feedback, The Lightning Round, and The Parting Shot! On The Docket! • Mailbag: A listener response to the Patagonia Impact Report and how they make their stuff. • Nike Targets Trail Running: Does a Hoka lookalike and a new race sponsorship puts Nike ACG in the trail running pole position? • The Lightning Round! Running continues to crush, REI's new travel partnership, and highlighting Women Led Wednesday! • Sierra’s Expansion: Now at 141 U.S. stores Sierra's growth continues so The Rock Fight takes a field trip a couple of local stores to see the chain for themselves. For The Parting Shot presented by Garage Grown Gear Colin highlights a friend of the pod's outdoor industry trade show call out (and solution)! Thanks for listening! The Rock Fight is a production of Rock Fight (https://my.captivate.fm/rockfight.co) , LLC. Please follow and subscribe to The Rock Fight and give us a 5 star rating and a written review wherever you get your podcasts. Want to pick a fight with The Rock Fight? Send your feedback, questions, and comments to myrockfight@gmail.com (mailto:myrockfight@gmail.com) .