Engineered For Whatever: Breaking Down Columbia's New Campaign

Today on the show Colin, outdoor industry insider Eoin Comerford, and brand/creative expert Producer Dave hit the following topics! • Tariff Watch 2025! After week (https://sgbonline.com/study-nearly-three-quarters-of-u-s-retailers-have-already-lost-profits-due-to-tariffs/) of surveys, brand reports, and new tariff percentages it is time to check in on the latest tariff situation. (05:32) • ThredUp's recently earnings report (https://sgbonline.com/thredup-shares-surging-2025-q2/) shows that secondhand continues to be an opportunity that everyone should be leaning into. (16:53) • The Rock Fight Lightning Round! The fastest 3 minutes in outdoor industry news. This weeks topics: Altra's impressive growth (https://sgbonline.com/exec-vf-ceo-bullish-on-return-to-growth-2026-q1/) , Saucony's even more impressive growth (https://sgbonline.com/saucony-posts-sharp-jump-in-q2-sales-for-wolverine-worldwide-merrell-up-9-0-percent/) , Reebok sale rumors (https://wwd.com/footwear-news/shoe-industry-news/authentic-denies-reebok-sale-rumors-anta-1238029682/#utm_medium=social&utm_source=linkedin&utm_campaign=social_bar&utm_term=&utm_content=bottom&utm_id=1238029682) , and Emerald Expositions overall flat earnings (https://sgbonline.com/outdoor-retailer-and-surf-expo-parent-2025-q2/) . (22:29) • Columbia launches it's new brand campaign: Engineered For Whatever. A new video (https://youtu.be/gYKThyv0mW0?si=Gk4sz-MThlFH0wfU) and a new stance from Columbia was the buzz of the outdoor industry last week. We take a look at what the brand is trying to do, determine if they were successful, and discuss the backlash. (28:00) For The Parting Shot, Colin ponders what you give up when you pursue big outdoor goals. (42:54) Thanks for listening! The Rock Fight is a production of Rock Fight (https://my.captivate.fm/rockfight.co) , LLC. Sign up for NEWS FROM THE FRONT, Rock Fight's semi-weekly newsletter by heading to www.rockfight.co and clicking Join The Mailing List. Please follow and subscribe to The Rock Fight and give us a 5 star rating and a written review wherever you get your podcasts. Want to pick a fight with The Rock Fight? Send your feedback, questions, and comments to myrockfight@gmail.com (mailto:myrockfight@gmail.com) .