Reinventing a Global Brand and Thriving Through Seismic Change With Tracey Felicidade Jones

Book a Complimentary B2B Podcast Strategy Call: https://rise25.com/bookcall Download our B2B Podcast Strategy & Tools List PDF: https://rise25.com/podcastcheatsheetyt Tracey Felicidade Jones is the CEO and Founder of Trace Brand Building, a global branding and marketing agency with operations in South Africa and the United States that helps businesses build memorable, iconic brands. With over 20 years of experience in FMCG and pharma, Tracey’s leadership has earned her company an impressive client list, including international brands like Dr. Oetker and Novartis, and results such as helping clients achieve Guinness World Records. Tracey’s journey from growing up in South Africa during and after apartheid to relocating and successfully expanding her business in the US gives her a unique, resilient perspective on brand-building and entrepreneurship. Here’s a glimpse of what you’ll learn: • [0:00] Intro • [02:17] Tracey Felicidade Jones talks about the grit and resilience she learned growing up in South Africa • [10:18] How Tracey built a global agency across two continents • [15:45] The impact of cultural differences impact on business connections • [18:05] Why brand archetype is the key to marketing • [21:54] How AI is changing agencies and why adaptability wins • [27:30] The skills future generations need to thrive with AI In this episode… What does it really take to rebuild your life and business from the ground up? For some, reinvention is a branding exercise. For others, it’s survival. How do you start over in a new country, in a new market, and still manage to build something stronger than before? For Tracey Felicidade Jones, the answer begins with grit and perspective. A lifelong entrepreneur who has faced everything from rolling blackouts to armed hijackings in South Africa, Tracey believes that true brand reinvention mirrors personal resilience. Sponsor for this episode At https://rise25.com, we help B2B businesses give to and connect to your Dream 200 relationships and partnerships. We help you cultivate amazing relationships in 2 ways: #1 Podcasting #2 Strategic Gifting #1 Our Predictable Podcast ROI Program We’re committed to helping you connect with your Dream 200 referral partners, clients, and strategic partners through our done-for-you podcast solution. We’re a professional podcast production agency that makes creating a podcast effortless. Since 2009, our proven system has helped thousands of B2B businesses build strong relationships with referral partners, clients, and audiences without doing the hard work. What do you need to start a podcast? When you use our proven system, all you need is an idea and a voice. We handle the strategy, production, and distribution — you just need to show up and talk. The Rise25 podcasting solution is designed to help you build a profitable podcast. This requires a specific strategy, and we’ve got that down pat. We focus on making sure you have a direct path to ROI — plus, our podcast production company takes any heavy lifting of production and distribution off your plate. We make distribution easy. We’ll distribute each episode across more than 11 unique channels, including iTunes, Spotify, and Amazon Podcasts. We’ll also create copy for each episode and promote your show across social media. Cofounders Dr. Jeremy Weisz and John Corcoran credit podcasting as being the best thing they have ever done for their businesses. Podcasting connected them with the founders/CEOs of P90x, Atari, Einstein Bagels, Mattel, Rx Bars, YPO, EO, Lending Tree, Freshdesk, and many more. The relationships you form through podcasting run deep. Jeremy and John became business partners through podcasting. They have even gone on family vacations and attended weddings of guests who have been on the podcast. #2 Our Comprehensive Corporate Gifting Program Elevate business relationships with customers, partners, staff, and prospects through gifting. At Rise25, thoughtful and consistent gifting is a key component of staying top of mind and helps build lasting business relationships. Our done-for-you corporate gifting service ensures that your referral partners, prospects, and clients receive personalized touchpoints that enhance your business gifting efforts and provide a refined executive gifting experience. Whether you’re looking to impress key stakeholders or boost client loyalty, our comprehensive approach makes it easy and affordable to create lasting impressions. Get started today and experience the difference a strategic gifting approach can make. You can learn more and watch a video on how it works here: https://rise25.com/giftprogram/ Contact us now at support@rise25.com or message us here: https://rise25.com/contact/