Crafting a Bold, Unmistakable Brand Voice in the AI Age With Justin Blackman

Book a Complimentary B2B Podcast Strategy Call: https://rise25.com/bookcall Download our B2B Podcast Strategy & Tools List PDF: https://rise25.com/podcastcheatsheetyt Justin Blackman is the Founder of Brand Voice Academy, which helps businesses define, document, and apply a distinct brand voice across their messaging. He is a messaging strategist who helps brands move beyond generic, forgettable copy and create bold, personality-driven communication that resonates with their audience. Drawing from his experience with brands such as Red Bull, 5-hour ENERGY, and IHG Hotels & Resorts, Justin developed a process for analyzing vocabulary, tone, cadence, and writing patterns to make brand voice more consistent and scalable across writers and AI tools. Here’s a glimpse of what you’ll learn: • [0:00] Intro • [04:52] How working with the New York Rangers shaped Justin Blackman’s career • [06:44] Behind-the-scenes secrets from Red Bull’s marketing heyday • [15:25] The art of mirroring any client’s unique voice • [18:16] How AI tools can become your creative partners • [23:55] Justin talks about his new program, “Different On Purpose” In this episode… In a world where AI can generate polished copy in seconds, sounding “good” is no longer enough. The harder question is how do you make your brand sound unmistakably like you? According to Justin Blackman, a messaging strategist known for helping brands sharpen their voice, the answer starts with documenting the patterns that make your communication distinct. He explains that voice is not just intuition; it can be broken down through vocabulary, tone, cadence, and even mathematical patterns, a process he calls “brand ventriloquism.” When brands understand those patterns, they can create messaging that feels consistent, human, and harder to copy in an AI-saturated world. Tune in to this episode of the Smart Business Revolution Podcast as John Corcoran interviews Justin Blackman, Founder of Brand Voice Academy, to discuss building a bold brand voice in the AI age. Sponsor for this episode At https://rise25.com, we help B2B businesses give to and connect to your Dream 200 relationships and partnerships. We help you cultivate amazing relationships in 2 ways: #1 Podcasting #2 Strategic Gifting #1 Our Predictable Podcast ROI Program We’re committed to helping you connect with your Dream 200 referral partners, clients, and strategic partners through our done-for-you podcast solution. We’re a professional podcast production agency that makes creating a podcast effortless. Since 2009, our proven system has helped thousands of B2B businesses build strong relationships with referral partners, clients, and audiences without doing the hard work. What do you need to start a podcast? When you use our proven system, all you need is an idea and a voice. We handle the strategy, production, and distribution — you just need to show up and talk. The Rise25 podcasting solution is designed to help you build a profitable podcast. This requires a specific strategy, and we’ve got that down pat. We focus on making sure you have a direct path to ROI — plus, our podcast production company takes any heavy lifting of production and distribution off your plate. We make distribution easy. We’ll distribute each episode across more than 11 unique channels, including iTunes, Spotify, and Amazon Podcasts. We’ll also create copy for each episode and promote your show across social media. Cofounders Dr. Jeremy Weisz and John Corcoran credit podcasting as being the best thing they have ever done for their businesses. Podcasting connected them with the founders/CEOs of P90x, Atari, Einstein Bagels, Mattel, Rx Bars, YPO, EO, Lending Tree, Freshdesk, and many more. The relationships you form through podcasting run deep. Jeremy and John became business partners through podcasting. They have even gone on family vacations and attended weddings of guests who have been on the podcast. #2 Our Comprehensive Corporate Gifting Program Elevate business relationships with customers, partners, staff, and prospects through gifting. At Rise25, thoughtful and consistent gifting is a key component of staying top of mind and helps build lasting business relationships. Our done-for-you corporate gifting service ensures that your referral partners, prospects, and clients receive personalized touchpoints that enhance your business gifting efforts and provide a refined executive gifting experience. Whether you’re looking to impress key stakeholders or boost client loyalty, our comprehensive approach makes it easy and affordable to create lasting impressions. Get started today and experience the difference a strategic gifting approach can make. You can learn more and watch a video on how it works here: https://rise25.com/giftprogram/ Contact us now at support@rise25.com or message us here: https://rise25.com/contact Powered by Rise25 Podcast Production Company - https://rise25.com