How Rise25’s Guesting Service Helped Josh Payne Build Key Connections and Grow Brand Reach

Summary: Josh Payne has a long track record of building and scaling successful companies — including one acquired by Tata Group and another he co-founded with Tom Brady that grew to a $2B valuation. Now leading Coframe, Josh sought a powerful, authentic way to educate the market about the company’s AI-driven experimentation platform. Rise25’s podcast guesting service gave him exactly that. By placing him on targeted shows, Josh was able to share his insights, highlight the innovation behind Coframe, and build meaningful relationships with influential hosts. The entire experience was seamless and fully managed, allowing him to simply show up and have great conversations. For Josh, podcast guesting has become an impactful channel for awareness, credibility, and unexpected business opportunities. Key Takeaways: • Authentic Visibility Through Thoughtful Interviews: Josh wanted more people to understand what's possible with Coframe. Guesting on curated podcasts gave him an authentic platform to explain the technology, share customer wins, and expand the brand’s visibility to entirely new audiences. • Relationship Building With Real Business Value: Several podcast hosts turned into valuable professional connections — including one who provided critical insights that supported a major deal with a well-known consumer electronics company. These relationships emerged directly from the guesting experience. • Hands-Off Guesting, High Potential ROI: Josh emphasized how effortless the Rise25 podcast guesting workflow has been — from introductions to scheduling to recording. Even without full attribution for which leads come from specific appearances, he’s realized that podcast episodes build momentum over time. Josh recommends guesting as a proven way for any founder to learn whether they enjoy using podcasts as a strategic growth channel.