Book a Complimentary B2B Podcast Strategy Call: https://rise25.com/bookcall Download our B2B Podcast Strategy & Tools List PDF: https://rise25.com/podcastcheatsheetyt David Deane-Spread is Founder of Metattude, a leadership and business turnaround consultancy focused on behavioral transformation. With more than 25 years of experience coaching CEOs and executives, he has worked across Australia and Europe in both public and private companies. Trained in leadership within the Australian Defence Force and law enforcement agencies, David brings a disciplined, systems-based approach to business transformation. Through Metattude, he helps organizations prevent failure by aligning leadership behavior, culture, and strategic execution. Here’s a glimpse of what you’ll learn: • [0:00] Introduction • [0:41] Why business turnaround always starts with leader behavior shifts • [1:27] How culture is created by attitudes, behaviors, and conversations • [3:30] See why employees mimic leaders when interacting with customers • [5:49] Uncover the workshop secrets for building alignment and new habits • [7:13] Master difficult conversations with David Deane-Spread’s proven coaching process • [8:45] Recognize payroll as investment, not overhead, to spark growth • [16:54] Get actionable turnaround advice rooted in mindset and strategic thinking In this episode… Business turnarounds are rarely about strategy alone; they are about leadership behavior and organizational culture. Many companies attempt to fix performance issues through systems or restructuring, without addressing the attitudes and conversations driving results. How can leaders shift their thinking and behavior to prevent failure and create sustainable growth? According to David Deane-Spread, successful turnarounds begin with understanding that culture is the sum of attitudes, behaviors, and conversations inside a business. Sponsor for this episode At https://rise25.com, we help B2B businesses give to and connect to your Dream 200 relationships and partnerships. We help you cultivate amazing relationships in 2 ways: #1 Podcasting #2 Strategic Gifting #1 Our Predictable Podcast ROI Program We’re committed to helping you connect with your Dream 200 referral partners, clients, and strategic partners through our done-for-you podcast solution. We’re a professional podcast production agency that makes creating a podcast effortless. Since 2009, our proven system has helped thousands of B2B businesses build strong relationships with referral partners, clients, and audiences without doing the hard work. What do you need to start a podcast? When you use our proven system, all you need is an idea and a voice. We handle the strategy, production, and distribution — you just need to show up and talk. The Rise25 podcasting solution is designed to help you build a profitable podcast. This requires a specific strategy, and we’ve got that down pat. We focus on making sure you have a direct path to ROI — plus, our podcast production company takes any heavy lifting of production and distribution off your plate. We make distribution easy. We’ll distribute each episode across more than 11 unique channels, including iTunes, Spotify, and Amazon Podcasts. We’ll also create copy for each episode and promote your show across social media. Cofounders Dr. Jeremy Weisz and John Corcoran credit podcasting as being the best thing they have ever done for their businesses. Podcasting connected them with the founders/CEOs of P90x, Atari, Einstein Bagels, Mattel, Rx Bars, YPO, EO, Lending Tree, Freshdesk, and many more. The relationships you form through podcasting run deep. Jeremy and John became business partners through podcasting. They have even gone on family vacations and attended weddings of guests who have been on the podcast. #2 Our Comprehensive Corporate Gifting Program Elevate business relationships with customers, partners, staff, and prospects through gifting. At Rise25, thoughtful and consistent gifting is a key component of staying top of mind and helps build lasting business relationships. Our done-for-you corporate gifting service ensures that your referral partners, prospects, and clients receive personalized touchpoints that enhance your business gifting efforts and provide a refined executive gifting experience. Whether you’re looking to impress key stakeholders or boost client loyalty, our comprehensive approach makes it easy and affordable to create lasting impressions. Get started today and experience the difference a strategic gifting approach can make. You can learn more and watch a video on how it works here: https://rise25.com/giftprogram/ Contact us now at support@rise25.com or message us here: https://rise25.com/contact Powered by Rise25 Podcast Production Company - https://rise25.com

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