Social Media Clown Instead of Healthcare Professional - IC063

Is social media killing professionalism in dentistry? Are young dentists really “clowns” online—or is lightheartedness perfectly fine? Is social media a disease? Where’s the line between humor, banter, and outright disrespect? In this episode, Jaz is joined by Joseph Lucido (https://www.linkedin.com/in/josephrlucido/) from the States to tackle these tough questions head-on. Sparked by a fiery Facebook rant, they dive into whether social media is harming our profession, how dentists should present themselves online, and if there’s still room for fun without crossing the line. Whether you love or hate dental content on social media, this conversation will make you rethink how we represent our profession to the world. Shout-out to two US doctors creating excellent, entertaining content on social media: Dr Brady Smith (https://www.instagram.com/drbradysmith) Dr. Nicholas J Ciardiello (https://www.instagram.com/dr.nickc) Check out the 3-Step Modern Dental Marketing Plan (https://cleartolaunch.com/3-step-modern-healthcare-marketing-plan/) from Clear to Launch Dental — designed to help you simplify your marketing and grow your practice without the overwhelm. Takeaways: -Social media etiquette is crucial for healthcare professionals. -Avoid controversial topics to maintain professionalism. -A social media presence is essential for modern dental practices. -Patients often check social media to verify a practice's credibility. -Content should reflect the personality of the dentist and practice. -Highlight satisfied patients to build social proof. -Consistency in posting is key to maintaining engagement. -Separate personal and professional social media accounts. -Batch content creation to save time and effort. -Engaging content can lead to more patient inquiries. Highlights of this episode: 00:00 Teaser 00:31 Introduction 01:47 Introducing Joseph Lucido: Social Media Expert 03:21 Social Media Etiquette for Dentists 06:14 The Importance of Social Media Presence 12:04 Balancing Professionalism and Humor Online 17:39 Authenticity in Social Media 18:00 Midroll 21:21 Authenticity in Social Media 23:13 Balancing Personal and Professional Content 24:13 Effective Social Media Strategies 28:49 Time Management for Social Media 30:48 Do's and Don'ts of Social Media 33:05 The Power of Social Proof 34:11 Conclusion and Resources 36:08 Outro Love this episode? Don’t miss Best Practices in Social Media for Dentists – How to Stay Out of Trouble Yet Be Impactful (IC035) (https://youtu.be/TEBmlDlybLE?si=wA2w01xUQujs_7X6) #InterferenceCast #Communication #BreadandButterDentistry This episode is not eligible for CPD/CE points, but never fear, there are hundreds of hours of CPD waiting for you on the Ultimate Education Plan (https://protrusive.co.uk/ultimate), including Premium clinical walkthroughs (https://protrusive.app/spaces/12992406?utm_source=manual) and Masterclasses (https://protrusive.app/collections/1142901?utm_source=manual). ----------------------------------- Apply for FREE access to the Nicest and Geekiest Dental Community in the World 🌍 https://protrusive.app - it’s absolutely Free We also have paid plans so you can Claim Verifiable CPD/CE + EXCLUSIVE content: https://protrusive.app 🔊 Subscribe on Apple: https://protrusive.co.uk/apple 🔊 Subscribe on Spotify: https://protrusive.co.uk/spotify 📷 Instagram: https://www.instagram.com/protrusivedental/ Online Courses: 😬 Learn Occlusion Online: https://occlusion.online/ 📚 Learn TMD and Occlusal Appliances: https://www.splintcourse.com 🦷 Gain Confidence with Resin Bonded Bridges: https://rbbmasterclass.com 🎒 Learn Vertipreps, Rubber Dam and More: https://protrusive.co.uk/ultimate Life by KV /kvmusicprod Creative Commons — Attribution 4.0 International — CC BY 4.0 Free Download / Stream: https://www.audiolibrary.com.co/kv/life Music promoted by Audio Library Life – KV (No Copyright Music)