Why does dentistry on social media look so perfect? Are those flawless before-and-after cases the reality of everyday practice—or just the highlight reel? And why aren’t we talking more openly about the failures, frustrations, and imperfect outcomes that every dentist experiences? In this episode, Dr Artem Mkrtichyan (https://www.instagram.com/dr.artem.newyork/) joins Jaz for a refreshingly honest conversation about the realities of modern dentistry. Known for his candid and relatable social media posts, Dr. Artem has built a following by sharing what many dentists think—but rarely say out loud: dentistry is hard, results aren’t always perfect, and social media often paints an unrealistic picture of the profession. Key Takeaways -Social media has become a powerful tool for dentists to connect and share experiences. -Mistakes in clinical practice are common and should be openly discussed. -Rural practice may not always lead to higher income as expected. -Success in dentistry is subjective and varies for each individual. -Continuous learning and skill development are crucial for career growth. -Financial freedom in dentistry is not guaranteed and varies widely. -Networking and mentorship can significantly impact career progression. -Social media can be leveraged to attract patients and build a personal brand. Highlights of this episode: 00:00 Teaser 00:18 Introduction 02:24 Meet Dr Artem Mkrtichyan 05:27 Rejections And Resilience 09:03 Why Honesty Wins 10:58 Rural Dentistry Reality 14:58 Handling Online Criticism 16:01 Associate Vs Owner Myth 18:05 Midroll: Protrusive App 22:48 Dentistry Money Reality 26:57 Design Your Career Path 28:00 Standing Out In Saturated Markets 29:27 Content Marketing Strategy 31:46 Veneer Minimum Ethics 33:48 Final Advice And Community If this episode resonated with you, don’t miss “I Committed Fraud – Learn from My Mistakes” – PDP248 (https://youtu.be/QF-UNrlYjcw) #InterferenceCast #BeyondDentistry This episode is not eligible for CPD/CE points, but never fear, there are hundreds of hours of CPD waiting for you on the Ultimate Education Plan. (https://protrusive.co.uk/ultimate) ----------------------------------- Apply for FREE access to the Nicest and Geekiest Dental Community in the World 🌍 https://protrusive.app - it’s absolutely Free We also have paid plans so you can Claim Verifiable CPD/CE + EXCLUSIVE content: https://protrusive.app 🔊 Subscribe on Apple: https://protrusive.co.uk/apple 🔊 Subscribe on Spotify: https://protrusive.co.uk/spotify 📷 Instagram: https://www.instagram.com/protrusivedental/ Online Courses: 😬 Learn Occlusion Online: https://occlusion.online/ 📚 Learn TMD and Occlusal Appliances: https://www.splintcourse.com 🦷 Gain Confidence with Resin Bonded Bridges: https://rbbmasterclass.com 🎒 Learn Vertipreps, Rubber Dam and More: https://protrusive.co.uk/ultimate Life by KV /kvmusicprod Creative Commons — Attribution 4.0 International — CC BY 4.0 Free Download / Stream: https://www.audiolibrary.com.co/kv/life Music promoted by Audio Library Life – KV (No Copyright Music)

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