In this video, I’m joined by 7-figure Etsy seller George McConnell to break down what he calls his “Q4 AI Formula” for pushing through the Etsy slowdown—without panicking and wrecking your shop. We talk about why October traffic often feels slow (people are basically waiting for Black Friday), and why the bigger issue right now is sellers overreacting to Etsy’s constant UI/SEO “warnings” and updates. George and I both agree: if a listing is selling, don’t touch it. When you mass-edit titles/photos on 100+ listings, the algorithm has to re-evaluate everything, and that’s where people get crushed. We also get into the big Q4 advantage: perceived value. George shows how AI mockups can make a “normal” POD product look premium, so you can charge premium—like turning a basic cutting board into a luxury $100 item just by placing it in the right environment. We cover how to use AI mockups responsibly (the product still has to be accurate), why standing out visually matters more than ever, and how Facebook targeting can help you reach buyers who actually have money—because a grandmother and an 18-year-old don’t shop the same. Finally, George shares his Black Friday playbook (staggered sales + biggest discount on Black Friday) and why he thinks Cyber Monday is overhyped now.