In this live interview, I sat down with Daniel Gray to talk about something a lot of independent teachers keep hearing about but don’t really understand yet: Xiaohongshu (aka “Little Red Book”) and how it can be used to attract online students. Daniel has actually used it to build a profitable online teaching business, so we focused on what’s working in real life—not just theory. If you’re trying to get off the hamster wheel of platforms and start building your own pipeline of students, this is the kind of conversation you need. We dig into the bigger idea of student attraction versus just “getting hired,” and how social platforms can become a long-term asset when you’re going solo. I also connect it back to what I teach on my channel: picking the right path (platforms vs independent), building simple systems, and staying realistic about what it takes to grow. If you want help mapping out your next steps, I also share my free webinar and the resources I use for teachers who want to build a flexible business from home.