$100k Nutrition Business Roadmap with Kayla from Wildly Whole

In this episode, Stephanie is joined by Booked Out Nutritionist student Kayla from Wildly Whole for the first conversation in Stephanie’s new $100K Roadmap series. Together, they talk through Kayla’s pivot into the food freedom niche, how to make “food freedom” more specific in your messaging, and what it looks like to build a clear signature group program that fits your lifestyle (especially when you have limited time). They also unpack why so many nutritionists get stuck niche hopping, how to position your offer as a need-to-have (not a nice-to-have), and the visibility and sales foundations Kayla will focus on as she builds her business toward consistent income. In this episode, you’ll learn: - Why Kayla pivoted into the food freedom niche and what niche hopping taught her about clarity - How to make “food freedom” specific so the right clients instantly know it’s for them - How to think about the A-to-B transformation for a food freedom signature group program - Why a group program can be a powerful container for food freedom work (and how to address the “I need 1:1 support” objection) ​​- How to avoid discovery calls turning into long free coaching sessions (and what to pre-qualify instead) Links and resources mentioned: Learn more about Booked Out Nutritionist: www.stephanielong.ca/booked-out-nutritionist Connect with Kayla from Wildly Whole: www.instagram.com/wildlywhole https://youtu.be/cKhFjWw7QoE