New camera angle, same bad news: RAM prices are jumping, and it’s not “for no reason.” In this video I break down the big update I just got—Crucial is getting retired. Micron straight up announced they’re winding down the Crucial consumer brand, meaning their budget-friendly SSDs and RAM kits are getting discontinued, with shipments continuing until the end of February 2026. They say warranty and support will still be honored, which is good, but the bigger picture is what’s scary. I talk about why this is happening: AI demand. Micron basically said they want to focus on “larger strategic customers” and faster-growing segments… aka AI companies. I’m not pro-AI at all—AI is literally coming for jobs, and I’m over here trying to build PCs for fun and flip builds without prices going insane. When big tech starts buying memory chips directly, everyone else gets stuck with the shortage, and that’s when prices go crazy. My takeaway: this is bigger than one brand disappearing. RAM and SSD prices are getting hit, and I think more companies are gonna chase the AI bag and leave consumers dealing with higher costs. If you’re planning a build or upgrade, it might be time to start buying while prices are still somewhat reasonable.