How Real Estate Agents Get Found by ChatGPT and AI Search

I recorded this class live on Zoom for real estate agents who want to understand how they can start showing up inside ChatGPT and other AI tools when consumers ask questions like “Who is the best real estate agent in my area?” AI search is changing everything. This is not traditional SEO. AI does not rank agents. It recommends them. In this class, I break down exactly how AI search works, how ChatGPT decides who to recommend, and what real estate agents need to do right now to improve their chances of being surfaced by AI when buyers and sellers are actively searching. Here’s what I cover in this training: • The shift from Google search to AI recommendations • Why AI search is different from traditional SEO • How ChatGPT actually decides which real estate agents to recommend • What trusted websites AI pulls data from • Why structured data and consistency matter more than ever • How to optimize your bio for AI search • Why long-tail questions are driving AI discovery • How blogging helps agents get cited by AI tools • The E-E-A-T framework and why it matters for AI visibility • Real examples of agents being surfaced by ChatGPT • Practical steps you can take today to improve your online presence This class is not theory. Everything shown here can be implemented right now. If you are a real estate agent, lender, or industry professional who wants to stay ahead of where consumer search is heading, this training will give you clarity and an actionable starting point. I’m Jerad Larkin with Chicago Title Colorado. I teach classes, host events, and share real estate tools, marketing strategies, and AI workflows for agents across Colorado. Visit MileHighTitleGuy.com for tools, resources, and upcoming classes.