How To Generate Real Estate Leads With Facebook & Instagram Ads

In this video, I walk through exactly how real estate agents can generate buyer leads using Facebook and Instagram ads through Meta Business Suite. I’m showing the full process from start to finish, including how to set up a lead generation campaign, choose the right special ad category for housing, build your audience, create a simple listing-style ad, write the ad copy, create an instant lead form, and connect the leads to your CRM or Zapier. Here’s the deal: these leads can be cheap, but they are not magic. You have to work them. That means fast follow-up, a CRM, automated email or text nurturing, phone calls, or an ISA if you have one. Speed to lead matters. In this tutorial, I also cover: How to choose the lead generation campaign objective Why real estate ads need the housing special ad category How to set up a 15-mile minimum radius audience Why I use listing-style ads as a lead magnet How to write simple ad copy that creates curiosity Why instant forms can be easier than landing pages How to use higher intent forms for better lead quality Why phone verification can improve your lead quality How to send leads to your CRM, Follow Up Boss, Zapier, or a Google Sheet Why your follow-up system matters more than the ad itself This video is for real estate agents, team leaders, brokers, and anyone in the real estate space who wants to better understand how Facebook and Instagram lead ads actually work. If you’re looking for more real estate marketing ideas, AI tools, lead generation strategies, and practical tutorials, follow along. Visit MileHighTitleGuy.com for tools, resources, and event invites.