The SPF Makeup Scam Nobody's Talking About

If your foundation says SPF 30, you might think you're protected. You're probably not. And this video explains exactly why. I'm Dr. Linda Brand, and in this first episode of The Truth About SPF in Makeup, I break down the science behind SPF testing, and why the number on your makeup label almost never matches the protection you actually get in real life. What we cover: 00:00 Why SPF makeup is everywhere right now 00:40 Chapter 1 - WHAT WE'VE BEEN TOLD 01:24 Chapter 2 - HOW SPF IS ACTUALLY TESTED 02:27 Chapter 3 - THE MATH THAT CHANGES EVERYTHING 03:10 Chapter 4 - WHY THIS MATTERS MORE FOR MATURE SKIN 04:00 Chapter 5 - THE FALSE SENSE OF SECURITY 04:45 Chapter 6 - WHAT TO ACTUALLY DO This is Episode 1 of 6 in my mini-series: The Truth About SPF in Makeup. Subscribe for Episodes 2–6: Questions? Drop them in the comments, I read every one. I'm a physician sharing evidence-based skincare science for mature skin. New videos every week. #spf #sunscreen #MatureSkin #skincarescience #SPFInMakeup -- LINKS -- (When available, I use affiliate links and may earn a small commission.) * Visit my shop to see my favorite products: https://shopmy.us/lindabrandbeauty Shop everything mentioned in this video here: https://shopmy.us/collections/4762754 TOCOBO | Bio Watery Sun Screen, SPF 50: https://go.shopmy.us/p-51986416 LA ROCHE-POSAY | Anthelios SPF 60 Melt-In Body Milk Sunscreen: https://go.shopmy.us/p-51986411 IS CLINICAL | PerfecTint Powder SPF 40: https://go.shopmy.us/p-51986398 Discount Codes: Lumeo (Code: LINDABRAND15): https://go.shopmy.us/p-37603237 BeautyBio (Code: LINDABRAND15): https://go.shopmy.us/p-38114822 Epsom-It (Code: LINDABRAND15): https://go.shopmy.us/p-38114856 *What products did I use in this video: * CONTENT CREATOR? - Enable your audience to shop your product recommendations while building meaningful partnerships with world-class brands: https://shopmy.us/join/lindabrandbeauty Disclaimer: This content is based on my personal experience and professional opinion as a medical doctor and skincare enthusiast. It is not intended to replace medical advice, diagnosis, or treatment. Always consult a qualified healthcare professional for personalized medical guidance. Some links may be affiliate links, which means I may earn a small commission at no extra cost to you. This helps support my channel and allows me to continue creating independent, honest reviews. All opinions remain my own. SOCIAL MEDIA: TikTok: @lindabrandbeauty Instagram: linda.brand.beauty Facebook: lindabrandbeauty #lindabrandbeauty email: lindabrandbeauty@gmail.com (business inquiries) Address for PR: Linda Brand 6519 Governor Printz Boulevard, C-554522 Wilmington, DE 19809 USA #skincare #makeup #lindabrandbeauty