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Is Your Makeup SPF a Lie? | Check the INCI List!

132 views· 18 likes· 10:53· May 25, 2026

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Is the SPF in your foundation actually protecting your skin, or is it just a label claim? Join me, going beyond the front of the bottle and looking at the ingredient list, the INCI list, to see how much sun protection your foundation, skin tint, BB cream, or tinted moisturizer may actually contain. Because here’s the problem: a product can say SPF 30 on the front, but the UV filters may be buried low in the ingredient list, present at very small concentrations, or not broad-spectrum enough to give the protection you think you’re getting. In this video, I’ll show you: How to read an INCI list Which UV filter names to look for The difference between mineral and chemical filters Why ingredient position matters What “token SPF” means Why PA++++ tells you more about UVA protection And my simple 4-step SPF foundation check This is Episode 2 of my mini-series: The Truth About SPF in Makeup. In Episode 1, we talked about why the SPF number on makeup rarely matches the protection you actually get in real life. Today, we go one level deeper and look at what’s actually inside the product. Watch next: Episode 3: SPF 50 Foundation vs SPF 30 Sunscreen - Which Protects You More? #spf #spfinmakeup #sunscreen #sunscreenforall #foundation #spffoundation #inci #ingredientslist -- LINKS -- (When available, I use affilliate links and may earn a small commission). Shop everything mentioned in this video here: https://shopmy.us/collections/5467651 ROUND LAB Birch Juice Moisturizing UVLock Sunscreen 50ml: https://go.shopmy.us/p-60473554 d’Alba Waterfull Tone-Up Sun Cream 50ml: https://go.shopmy.us/p-60473550 TOCOBO | Bio Watery Sun Screen, SPF 50: https://go.shopmy.us/p-60469215 LA ROCHE POSAY FR | Anthelios UV Air SPF 50 Serum Sunscreen: https://go.shopmy.us/p-60469206 LA ROCHE-POSAY | Anthelios SPF 60 Melt-In Body Milk Sunscreen 3.0 Oz: https://go.shopmy.us/p-60472136 SUPERGOOP! | Glow Gloss SPF 40 Lip Balm 0.5 Oz.: https://go.shopmy.us/p-60470214 SUPERGOOP! | PLAY Everyday Lotion SPF 30 Sunscreen with Sunflower Extract 162 Ml: https://go.shopmy.us/p-60470044 SUPERGOOP! | Glowscreen SPF 40: https://go.shopmy.us/p-60469989 SUPERGOOP! | Play Antioxidant Body Mist SPF 50 with Vitamin C: https://go.shopmy.us/p-60469892 SUPERGOOP! | Unseen Sunscreen SPF 50 1.7 Fl. Oz.: https://go.shopmy.us/p-60469857 Shop more of my favorite products here: https://shopmy.us/lindabrandbeauty * Did you know that I have discount codes you can use? I'm working on getting more deals with other brands, so this list will continue to grow. Discount Codes: -Allies of Skin | Highly concentrated, supercharged formulas that help you achieve maximal results, in minimum steps. (Code: LINDAB20 for 20% off): https://go.shopmy.us/p-42797426 -Laduora | Lumeo SkinLift 4D Current™ Red Light Therapy Kit. Smooth fine lines, lift contours, and energize tired skin - all in just 3 minutes a day. (Code: LINDABRAND15 for 15% off): https://go.shopmy.us/p-37603237 -Epsom-It | Epsom-It is a natural solution for muscle and nerve discomfort. It brings the 400-year healing history of Epsom Salts to you in a modern, convenient form. (Code: LINDABRAND15 for 15% off): https://go.shopmy.us/p-38114856 -Skin Type Solutions | Some of the best skincare brands and skincare products in one place (eltaMD, Alastin, SkinCeuticals, Obagi, Allies of Skin, CeraVe, Murad, Osmosis, Plated+++). Dermatologist Owned and Operated. (Code: LINDABRAND10 for 10% off): https://go.shopmy.us/p-49185985 * CONTENT CREATOR? - Enable your audience to shop your product recommendations while building meaningful partnerships with world-class brands: https://shopmy.us/join/lindabrandbeauty Disclaimer: This content is based on my personal experience and professional opinion as a medical doctor and skincare enthusiast. It is not intended to replace medical advice, diagnosis, or treatment. Always consult a qualified healthcare professional for personalized medical guidance. Some links may be affiliate links, which means I may earn a small commission at no extra cost to you. This helps support my channel and allows me to continue creating independent, honest reviews. All opinions remain my own. Timestamps: 00:00 Your SPF Foundation Isn't Protecting You | Here's Why! 00:29 Chapter 1 - What an INCI list is and why it matters 01:19 Chapter 2 - The two families of UV-filters 02:24 Chapter 3 - The INCI names to look for 03:51 Chapter 4 - Where in the list they appear 05:10 Chapter 5 - What concentrations actually matter 06:42 Chapter 6 - The other rating system on the label 08:59 Chapter 7 - How to use this information when you shop SOCIAL MEDIA: TikTok: @lindabrandbeauty Instagram: linda.brand.beauty Facebook: lindabrandbeauty #lindabrandbeauty email: lindabrandbeauty@gmail.com (business inquiries) Address for PR: Linda Brand 6519 Governor Printz Boulevard, C-554522 Wilmington, DE 19809 USA #skincare #makeup #lindabrandbeauty

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