Why lemlist spent over $15M to to acquire Conversation Intelligence platform Claap

Every insight. Every detail. Zero notes. This is what you can expect with Claap. Because let’s be real… Rewatching meetings? Painful. Missing context? Even worse. With Claap, every video call turns into a crystal-clear, detailed recap—highlights, decisions, and next steps, all done for you: 1. Record any call, anywhere 2. Get instant AI-generated summaries 3. Sync insights straight into your CRM 4. Share key moments with your team 5. Focus on talking, not taking notes Stop guessing what was said—start acting on what matters. Save hours per week and close loops faster. Read more about how this powerful duo will help sales teams: https://www.lemlist.com/blog/lemlist-just-spent-over-15m-to-buy-ai-sales-intelligence-platform-claap?utm_source=partner&utm_medium=referral&utm_campaign=aishwinvikhona&ps_xid=sNfyx4eGg8OpBd&ps_partner_key=YWlzaHdpbnZpa2hvbmE Chapter: 00:00 The Acquisition 00:52 What is Claap? 01:36 Integration With lemlist 02:05 Future of Outbound 03:12 Fun Facts About the Deal 04:14 lemlist x Claap's Future