6 Steps to never land in Spam (Cold Email Deliverability)

Getting 5% replies on your cold emails and calling it “decent”? With the right technical setup, you can easily double that. Here’s the hard truth: In 2026, email deliverability is more strategic than ever. With high-volume outbound exploding, Gmail, Outlook, and other ESPs have tightened their filters. Most prospects who don’t reply never even see your emails. They land in Promotions, or worse, Spam. Which means: Fewer meetings Fewer deals And thousands in pipeline lost every month without you realizing it In this masterclass, our partner and outbound expert Louis Deslus breaks down the 6 exact steps to never land in spam again and consistently maximize inbox placement (Gmail, Outlook, and other ESPs). ------ 🎓 About this masterclass We partnered with Louis Deslus, founder of the EraB2B outbound agency. He’s been running large-scale outbound since 2017. Louis works with hundreds of sales teams and runs an internal deliverability lab, testing tens of thousands of emails every month to understand how Gmail and Outlook filters really work. This session condenses everything that actually moves the needle. No theory. No fluff. ------ 🎯 What you’ll learn A proven framework that works whether you send 100 emails per month or 10,000+: Infrastructure – How to set up domains and inboxes without burning your main domain Warm-up – The exact ramp-up plan to build ESP trust Data quality – Bounce thresholds that protect your sender reputation Copywriting – Anti-spam rules (links, images, spam words, “human” patterns) Campaign setup – Volumes, rotations, tracking off, GDPR-safe setups Monitoring – What to track daily and weekly, and how to recover a damaged setup ------ 📘 Want the full deliverability playbook? If you prefer a written, deep-dive version that’s regularly updated, we put together the complete deliverability playbook with Reza Mokdad, one of the most technical experts on inbox setup and infrastructure in the market: 👉 https://lempire.notion.site/Stop-landing-in-SPAM-the-email-Deliverability-playbook-every-Scaleup-needs-2b0dfb675ef481d8bb6cd681d089ae08 ------ CHAPTERS00:00 Cold Email Response Rates 00:00 Reply Rate Reality 01:41 Poor Deliverability Costs 03:44 Infrastructure Foundation ️ 07:22 Shared vs. Dedicated IP 09:53 Infrastructure Setup Paths ️ 13:51 Seed List Warm-up Strategy 15:34 Warm-up Reply Rate Adjust 18:47 Bounce Detection Tools ️ 20:30 Message Weight Importance ️ 24:05 Campaign Setup Best Practices 25:33 Clicks & Opens Spam Risk 28:22 Deliverability Monitoring 29:34 Bi-Weekly Campaign Analysis 32:35 Conclusion: Human Approach