Most people on Turo don’t actually know what they’re making — they just see a payout and assume they’re profitable. In this video I break down the two ways I look at it: what I’m really profiting per car, and how much I’m giving up to the platform. If you think you’re “netting” $1,500 per car per month, a lot of the time you’re closer to $700… and if you have debt, you might be closer to $400 once you account for real utilization, maintenance, and depreciation. The biggest issue is people aren’t running the math, and slow season exposes it fast. I also explain the three ways you lose money on Turo: the guest gets charged a bunch of fees on top (often close to double your daily rate) and you don’t participate in that upside, Turo takes a percentage from you (10%/25%/40% depending on plan), and then the deductible can crush you — especially when you file through Turo instead of going through the other party’s insurance when it’s not your guest’s fault. Then there’s the stuff nobody wants to talk about: cleaning and smoking claims getting denied, downtime from impounds/recalls/claims, and the fact you don’t control your bookings. I’m not saying Turo is evil — I still think it’s a great place to start and learn. But if you want real control and real utilization (we run private rentals around 90%), you eventually have to transition off the platform and build your own system.