A lot of hosts won’t say this publicly, but people are quitting Turo in 2026—and I’m not talking about beginners with one or two cars. I’m talking about hosts with 50, 100, even hundreds of cars who are either walking away or getting kicked off. In this video I break down what I’ve seen firsthand: shrinking profits from heavier platform cuts (going from 10% to as high as 30%), guests getting charged more, and hosts getting forced to lower prices because competition keeps stacking up. The end result is a lot of fleets slowly sliding from “making a little” to “making nothing” to outright losing money. Then I explain the other side: getting kicked off. It can be too many claims, collecting money outside the app, “sketchy” behavior, or even metrics like cancellations and reviews. The worst part is you can get banned with zero warning and no explanation—exactly what happened to me when we had around 100–150 cars on Turo. Once you realize you don’t control pricing, claims, demand, or even your own customer base, you start to see the real issue: you’re building their business, not an asset you can sell. My takeaway is simple: don’t just rage-quit—transition. Build your website, booking funnel, insurance setup, ads, CRM, and texting systems, then pull more and more bookings private as you get confident. When we transitioned, we made about 50% more money in the first month, and the “grass is greener” became real.