In this video, me and Zach break down the real answer to “Is Turo worth it in 2026?”—and it’s not a simple yes or no. The biggest distinction I make is starting vs. building. If you’re brand new with one or two cars, I still think Turo is the safest training wheels because it forces you to learn the basics: customer communication, cleaning, insurance/claims, and how fast small mistakes can turn into expensive problems. If you jump straight into private rentals without contracts, without verifying insurance, or taking cash the wrong way, you can get absolutely smoked—especially if there’s a major accident and liability comes back on you. But if you’re trying to “build an empire” on Turo, I don’t buy that. Markets are saturated, and a lot of hosts are getting destroyed by depreciation—especially people buying brand-new cars, financing them at today’s rates, and listing them for $40/day. I talk through why buying the car wrong is the #1 killer, why high-end EV depreciation is brutal (unless you buy 2+ years old), and why cheap economy cars only work if you control maintenance costs. My takeaway: start on Turo, learn the game with 3–5 cars, then phase into private rentals once your systems and insurance are dialed in.