I just added a $200,000 Mercedes G Wagon to our rental fleet and we got it for absolutely free — not because it was a giveaway, but because we used co-hosting (vehicle partners/investors). The idea is simple: someone brings the car (they already own it or they finance it), and my team and I manage it, list it, and rent it out to produce income. In this deal we’re on a 35/65 split, so I keep 35% of the gross revenue, and the investor keeps 65%. The best part is I’m not eating maintenance or depreciation — if it needs a $600 oil change, that doesn’t come out of my side. Then I break down the two ways to actually rent a car like this: platform vs private. Turo is plug-and-play: photos, pricing, and they handle a lot of exposure and vetting, but you give up a percentage and you’ll usually see lower day rates. Private (your own website + a backend like Wheelbase/HQ) can pay more, but you’re responsible for marketing (expect ~15–20% ad spend), insurance, and especially vetting. For a G Wagon like this, I expect $4K–$6K/month on Turo and more like $5K–$8K/month going full private — and my overall recommendation is start with your own cars, prove the concept, then scale fast with partners to avoid the stress of depreciation and big repairs.